数週間前から何気に「あれ...なんか面白いことになりそうだな」とは思っていたのですが、PGAツアーがYouTubeのオフィシャルチャンネルを開設したのです。
■Official YouTube home of the PGA TOUR
日本ではNHKが民放の先駆けとして開始しましたが、プロ野球もJリーグもまだ始めていません。数週間前と比べるとコンテンツの量も格段に増えて充実してきました。今週からのFedEx Cupプレーオフもにらんでか、相当量の動画をアップしているようで、こう書いている間にもドシドシ増えています。
PGAツアーの動画コンテンツの好きなところは、見ているファンが「あれは何?」「あの選手はどういう人?」と素朴に思う疑問をいち早く紹介してくれるところ。アメリカゴルフ界のトレンドをキャッチするのが非常に早い!ま、当たり前と言ってしまえばそれまでなのですが...。
昨年のFedExCupプレーオフの前には、セルヒオ・ガルシア、ジム・フューリック、アーニー・エルスらを他スポーツのスターとコラボさせたFedEx Cup煽りCMがネット、テレビでも流れていました。
今年はPGAツアーが企画した動画が面白い。マイケル・ジョーダン(NBA)、ベン・ロスリスバーガー(NFL)、ダレル・ストロベリー(MLB)など角界のゴルフ好きの大スター(元スター)たちに「プレーオフで心得ることは...」という共通したテーマで語ってもらっている。ゴルファー以外のアスリートがゴルフについて語っているのが非常に面白い。この面子を見ただけで、ゴルフというスポーツが幅広いジャンルの人に愛されているのかが分かる。ゴルフに興味のない人でもアメフトやバスケットボールのファンがこういう動画を見て興味を持ち、それがゴルフ人口の拡大に繋がっていく・・・きっとそういう狙いもあるのだろう。改めてゴルフという競技の奥深さを痛感した。
では、そのうちの幾つかを紹介しておきます。
■NBA Legend Michael Jordan on the Playoffs
■NFL Legend Emmitt Smith on the PGA TOUR Playoffs
■NHL's Brett Hull on the PGA TOUR Playoffs
■MLB pitcher David Wells on the Playoffs
>PGA TOUR × YouTubeはこちら

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